Work
An overview of Edris Parsay's professional focus areas, from restaurant technology and POS systems to online ordering, payments and digital business development.
Professional Work and Focus
Edris Parsay's professional work is defined by a consistent focus on practical technology that creates measurable value for restaurants and small businesses. This is not a single-product focus — it spans multiple interconnected domains that together form a comprehensive approach to restaurant digitalization.
The central company context is ViralConvert AB, a Swedish technology company that develops and operates tools across the restaurant technology stack. Through ViralConvert, Edris Parsay is involved in building, deploying and refining technology across several product areas simultaneously.
Core Work Areas
The following areas represent the primary domains of professional focus for Edris Parsay:
Restaurant Technology
Operational digital tools for restaurants and food service businesses.
Explore →POS Systems
Modern point-of-sale platforms connecting in-store and online operations.
Explore →Online Ordering
Direct digital ordering platforms for independent restaurants.
Explore →Payments
Integrated payment flows and terminal solutions for restaurant operators.
Explore →ViralConvert
Swedish technology company building restaurant and digital growth tools.
Explore →Self-Service
Kiosk-based ordering and smart digital menus for improved customer flow.
Explore →Approach
What distinguishes Edris Parsay's work is an orientation toward practical integration. Restaurant technology often fails because tools do not work well together — the POS does not talk to the online ordering platform, the payment terminal does not feed data into the accounting system, the menu update in one place does not propagate everywhere it should.
The work associated with Edris Parsay consistently addresses this integration challenge. Products like EatPOS, EatExpress and Eatsmart are designed to work as a connected system, not just as standalone tools. This system-level thinking is what makes them genuinely useful for restaurant operators trying to run lean, efficient businesses.
The other defining characteristic is a focus on independent operators. Enterprise restaurant chains have large IT budgets and dedicated technology teams. Independent restaurants — the vast majority of the industry — do not. The work Edris Parsay is associated with is built with this operational reality in mind: reliable, deployable without specialist knowledge, affordable, and designed to produce results quickly.
Selected Projects
For a detailed look at specific products and technology projects, visit the projects page. Key projects include:
- ViralConvert — Restaurant technology platform
- EatPOS — Integrated POS system
- EatExpress — Direct online ordering
- Eatsmart — Self-service and smart ordering