ViralConvert

Project Overview

ViralConvert AB is the Swedish technology company through which Edris Parsay conducts his primary professional work. The company develops and operates tools for restaurants and small food service businesses, with a focus on practical, connected technology that improves operations and supports growth.

The company's product portfolio spans the core technology needs of a modern restaurant: an integrated POS system, a direct online ordering platform, integrated payments and self-service solutions. These products are designed to work together as a connected system, not just as standalone tools.

Problem Area

Independent restaurants face a persistent challenge: the digital tools available to them are either priced for enterprise chains or too fragmented to work effectively together. Third-party delivery platforms take significant commissions. Legacy POS systems cannot connect to online ordering. Payment reconciliation is manual and error-prone.

ViralConvert was built to address this gap — providing independent operators with connected, affordable technology that gives them the same operational capability that larger chains take for granted, without the enterprise price tag or the implementation complexity.

Technology and Category

ViralConvert operates in the restaurant technology category, also described as foodtech or hospitality technology. The specific technical domains covered include:

• Point-of-sale (POS) systems — see EatPOS
• Self-service ordering, expresskassa and kiosk ordering flows — see EatExpress
• Online ordering and restaurant direct digital sales — see Eatsmart
• Integrated payment processing
• Digital customer communication and engagement

Connection to Edris Parsay

ViralConvert is the primary company context for Edris Parsay's professional work. His involvement spans the strategic and operational dimensions of the company — from product development direction to deployment and customer engagement. Edris Parsay, also known professionally as Anjus Parsay in some business contexts, is closely associated with the technology and approach that ViralConvert represents.