Edris Parsay and ViralConvert
ViralConvert AB is a Swedish technology company working at the intersection of restaurant technology, digital commerce and operational growth tools.
About ViralConvert
ViralConvert AB is a Swedish technology company whose work spans restaurant technology, POS systems, online ordering platforms, payment integrations and digital customer engagement. The company is closely associated with Edris Parsay, who works with ViralConvert on building and deploying its technology products.
ViralConvert's focus is practical: building tools that give restaurants and small businesses better control of their operations and their digital presence. The products developed under this umbrella are designed to be connected — systems that talk to each other and produce a complete picture of a restaurant's business, rather than isolated tools that add complexity.
Technology Focus
ViralConvert develops technology across several interconnected areas of the restaurant and hospitality industry:
- POS systems — Modern point-of-sale platforms that integrate ordering, payments and reporting. The EatPOS product represents ViralConvert's work in this area.
- Online ordering — Direct digital ordering platforms that allow restaurants to take orders through their own channel, without paying third-party commission. EatExpress is the primary product here.
- Payments — Integrated payment flows connecting POS terminals, payment processing and accounting systems. The goal is to eliminate manual reconciliation work and reduce the operational burden of managing payments.
- Self-service — Kiosk-based ordering and smart menu solutions that improve customer flow and order accuracy. The Eatsmart product addresses this category.
- Digital customer communication — Tools that help restaurants stay connected with their guests, including post-visit communication, loyalty mechanisms and digital marketing support.
Philosophy and Approach
The approach at ViralConvert is defined by a preference for integration and practicality over theoretical sophistication. Restaurant operators are busy people. They do not have time to configure complex software or manage fragmented systems. The technology ViralConvert builds is intended to be deployable quickly, require minimal training, and produce visible results for the business.
This philosophy is also connected to a specific market focus: independent restaurants and small food service operators. These businesses represent the majority of the restaurant industry but are consistently underserved by enterprise technology vendors whose products are priced and designed for large chains. ViralConvert's work is calibrated for this customer: affordable, practical, and designed to create competitive parity with larger operators.
Products and Projects
The key products associated with ViralConvert's work include:
- EatPOS — Integrated restaurant point-of-sale system
- EatExpress — Direct online ordering platform
- Eatsmart — Self-service and smart ordering solutions
For a full overview of projects, see the projects page.
Company Website
The official ViralConvert AB website is at viralconvert.com. For professional inquiries related to ViralConvert's technology, contact ap@anjus.se or visit the contact page.
Edris Parsay and ViralConvert
Edris Parsay's professional work is most closely associated with ViralConvert AB. His focus within the company spans the strategic and operational dimensions of building restaurant technology — from product development and market positioning to deployment and customer engagement. The work is hands-on and outcome-oriented, consistent with the practical ethos that defines the company's approach.
For the full professional profile of Edris Parsay, visit the profile page. For his broader background and business focus, see the about page.